You have seen amazing gift baskets in online gift shops, boutiques, departmental stores or any other outlet. Personalised gift baskets are a fantastic charm that is more practical than ordinary flowers. They are the new trend in gift giving and tasty treats these days. More to that, the trend has opened up a booming market for people who wish to start a gift basket business in Adelaide.
The good thing about setting up a gift basket business is that it is not only fun and creative, but it also requires a small working space and locally available materials. It also brings you unlimited growth potential in just a few years. While the process of making gift baskets is not complicated, here are some ideas that will help you implement the gift basket business idea from concept to reality.
Plan and Prepare
Just like any other business, you need to gain some insights into the industry before making a venture. Study what other players in the business are doing, their offerings, price-range, target demographic and other key business elements. Would you like a similar or different business plan?
If you are not well versed with the art of making baskets, do not be afraid to search online or hit a local craft store for some how-to-books. Alternatively, get help from someone who is good in the art.
Buy Necessary Supplies and Equipment
A gift basket business does not require tons of equipment to start. Acquire some basic tools such as wire cutters, a few pairs of scissors, a glue gun, and measuring tape. You will also require a shrink-wrap or cello tape, ribbons, a few baskets or containers and some decorative shreds. Additionally, remember to acquire shipping supplies if you will be sending the baskets to your customers by courier.
Set up Your Work Space
Ensure you have a workbench or table in a room with adequate lighting. You need comfort when making the baskets, so invest in a great workspace. Get an inventory and storage for your supplies. If you wish to include food items in the baskets, remember to store them in airtight containers well marked with expiry dates.
Buy Gift Basket Items
You want to stand out among your competitors in the gift basket business, so acquire a variety of items that will wow your client base – check out bundleandtwine.com.au/shop/category/shop-predesigned. Make versatile purchase so you can use the supplies in making gift baskets of different styles and themes. What’s more? Do not buy excess items that may expire. Make orders from wholesale item gift suppliers so you can enjoy great discounts and lower the cost of production.
Market Your Business
Once you are set, let the public know about your business. Advertise it on multiple social media channels. You might also consider using well-targeted ads to increase the chances of prospect to client conversion. Remember you are starting so you should be as economical as possible. For this reason, use low-cost marketing strategies such as referrals, word of mouth or posting your products in online directories. A website is also beneficial in increasing your outreach potential.